Kevin Grandia: Putting green in arm's reach of the desire to consume

There's a big problem that needs to be overcome in the movement to convince people that they need to be "green" and live a more sustainable lifestyle. After a lot of amazing work over the years by the environmental movement and other community leaders to communicate their concerns about the degradation of our planet, we're seeing concern amongst the general public at record levels. As it should be, we're at point now where we need to make a decision to either start living lives that don't take from the earth without giving back or keep on the path we're currently going down and consume the human race into oblivion. The great thing is that a lot of people already want to "go green" and for those motivated enough there are a lot of green options available. But there remains a big problem. While many people are highly motivated to live sustainably, a vast number more of us are concerned but find it very difficult to live a sustainable lifestyle. In our busy day-to-day lives practicality often ... (link)