Richard Seireeni: How Is Green Business Doing Today?

The Dow closed below 6800 today. The last time that happened I was in my forties and still able to ski black diamonds at Mammoth. Aside from an annoying time check, I'm sure this news motivated a lot of bloggers to get blogging, including me. I've just published a book titled The Gort Cloud about the brand building and marketing experiences of America's leading green brands. I was curious to know how they are doing. So I asked them, "How is your green business doing today?" First to respond was Carsten Henningsen, founding director and chairman of Portfolio 21 Investments , "Speaking from the green multinational perspective: Portfolio 21, a mutual fund investing in greener corporations worldwide, is experiencing negative performance like the rest of the world; however, this green basket of 105 companies is outperforming the markets. In other words, Portfolio 21 investors are not losing quite as much as the rest of the markets." Well, that is reassuring, but who agrees with him? A report ... (link)