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http://readjoel.com/joel_makower/ - Sustainable Business. Clean Technology. Green Marketplace.

Searching for Greenwash at Greenbuild
readjoel.com - 9 days ago
Searching for Greenwash at Greenbuild
— readjoel.com — I'll admit to entering the halls of Greenbuild — the mammoth green building conference and expo, held... last week in Phoenix — with a cynical theory: Greenbuild would be filled with greenwash. I assumed that with nearly 1,100 exhibitors, up 25% from the previous year amid a horrid economy, the ... (more) Searching for Greenwash at Greenbuild

Comments vote down makower makower posted 9 days agoposted this
Green Consumers and the Recession: Is It Really Different This Time?
readjoel.com - 17 days ago
Green Consumers and the Recession: Is It Really Different This Time?
— readjoel.com — How have consumers' green shopping habits changed much during these tough economic times? There are at least... a couple schools of thought: one, that green consumerism has gotten steamrolled by the recession, viewed as a luxury no longer affordable; the other, that green shopping has endured as ... (more) Green Consumers and the Recession: Is It Really ...

Comments vote down makower makower posted 17 days agoposted this
Introducing … the Green Confidence Index
readjoel.com - 28 days ago
Introducing … the Green Confidence Index
— readjoel.com — Today marks the launch of a new monthly index, the Green Confidence Index , aimed at tracking... Americans' attitudes about and confidence in their leaders and institutions, nationally and locally, on the subject of environmental responsibility, as well as in their own understanding of issues and ... (more) Introducing … the Green Confidence Index

Comments vote down makower makower posted 28 days agoposted this