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Green Consumers' Irrational Exuberance
Joel Makower: Two Steps Forward — ... Despite the dire economy, 34% of American consumers indicate they are more likely to buy environmentally responsible products today, and another 44% indicate their environmental shopping habits have not changed as a result of the economy, while only 8% say they are less likely to buy, according to the 2009 Cone Consumer Environmental Survey. ...

Green consumers' irrational exuberance
Ecoearth.info Blog — ... commissioned by Green Seal and EnviroMedia Social Marketing and conducted by Opinion Research Corp. Despite the dire economy, 34 per cent of American consumers indicate they are more likely to buy environmentally responsible products today, and another 44 per cent indicate their environmental shopping habits have not changed as a result of the economy, while only eight per cent say they are less likely to buy, according to the 2009 Cone Consumer Environmental Survey . Thirty-three percent of consumers say they expect to make some type of green consumer electronics purchase ...

Earth Day, Green Marketing, and the Polling of America, 2009
Joel Makower: Two Steps Forward — ... , or the 2009 Cone Consumer Environmental Survey finding that 34 percent of American consumers indicate they are more likely to buy environmentally responsible products today and another 44 percent indicate their environmental shopping habits have not changed as a result of the economy — when you also learn how utterly confused consumers are about what and who to trust. For example, according to BBMG, Wal-Mart was simultaneously named by consumers as the most and the least environmentally responsible company: ...