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Green consumer survey

Joel Makower: Two Steps Forward found this 2/23/2009 on greenlivingtips.com

According to a survey of 1500 people conducted by Yahoo, 77 percent of consumers believed themselves to be "green" and 57 percent stated they made a green purchase decision in the past six months. Around 23 percent of consumers were classified by Yahoo as "deeply committed" greenies and about 24 ...