lighterfootstep.com - 1/4/2009
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The GreenWashBall claims it can eliminate laundry detergent and save consumers money. Is it an eco-revolution -- or another case of greenwashing?
environmentalleader.com - 1/5/2009
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environmentalleader.com —
American Public Media has put together a list
of its “favorite greenwashes of 2008.” Here’s a quick
look: Fiji Water Last April, the company decided to disclose the carbon footprint of its products and joined the Carbon Disclosure ...
(more)
Greenwash Brigade Looks Back At 2008
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Greenwash Alert: The GreenWash Ball
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Greenwash Alert: The GreenWash Ball
Lighter Footstep Dissects the ‘GreenWashBall’
EarthFirst.com —
... ’, you’d better make damn sure that it’s not, um, greenwashed. You’d think that the makers of this laundry detergent replacement product would have thought of that, but it seems they didn’t. Lighter Footstep had the opportunity to test the product out and found that it lives up to its name, and not in a good way. ...
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guardian.co.uk 12/4/2008 — Family Practitioner a perfect blend of heritage, tradition, culture... theatre, restaurants, art galleries, antiques, arts and crafts and more! year round festivals are in... . la. Hospitalist $187,864 Beautiful South Carolina - Hospitalist - 23836 ...
When “green” bloggers help greenwash
greenlagirl.com 7/27/2009 — What disturbs me even more than greenwashing: Self-described green bloggers who help corporations greenwash. It is, I fear, a growing trend. The latest example: Lighter Footprint .
Let me back up: Not too long ago, I posted about Sustainable ...
Lessons From The Greenwash Police
ecopreneurist.com 12/18/2008 —
A few weeks ago I wrote about how the greenwash continues at Nestle Waters as their CEO Whines, But Still Doesn’t Walk The Walk . In a recent Businessweek article Kim Jeffery the CEO of Nestlé Water North America, whined about being misunderstood ...
GreenWashBall Home
greenwashball.com 11/13/2008 — GREENWASH BALL img img img img HOME HOW TO USE HOW IT WORKS CONTACT BUY WASH WITHOUT DETERGENT! cleans efficiently and thoroughly GUARANTEED img • Detergent & Chemical Free • Eco-Friendly • Easy to Use • Re-Usable • Fabric Softener • Eliminates Germs ...
Study: For Consumers, Green Is Greenwash
greeninc.blogs.nytimes.com 4/30/2009 — Companies have adopted green messaging as one of their primary tools to promote new products and services. A new study by the marketing company Havas warns that the strategy may be backfiring.
Top 10 Signs of Greenwash
greentechmedia.com 8/21/2009 — Greentech Media receives a lot of press releases and promotional materials on products and services that stretch the meaning of green. My recent favorites were the flood of bidet promotions – they cut down on toilet paper, you know, and ...
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