guardian.co.uk - 11/27/2008
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Schemes that hand out badges to businesses which make lily-livered climate 'pledges' are greenwash. If these initiatives are to have any value at all, they need to be badges of actual endeavour, writes Fred Pearce
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Greenwash: Fred Pearce on meaningless green business loyalty schemes
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Greenwash: Fred Pearce on meaningless green business loyalty schemes Written by Fred Pearce 11/27/2008 Schemes that hand out badges to businesses which make lily-livered climate 'pledges' are greenwash. If these initiatives are to have any value at all, they need to be badges of actual endeavour, writes Fred Pearce [image] Read more... Carbon-free Cards
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