Follow EarthBlips on Twitter
Don't Get Distracted by Eco-Bling: Let's Use a 1% Rule of Thumb to Judge New Products & Projects
TreeHugger —
... , requires genuine practical and philosophical changes at the personal, interpersonal and national scale. On the personal level it requires us all to examine how big an impact new products and projects touting themselves as green will actually have. In doing this, using a 1% rule of thumb is a good place to start. Here's all of MacKay's original piece: Talk of 'kinetic energy plates' is a waste of energy Eco-Bling ...
UK Supermarket Harness Passing Vehicles' Energy
GoodCleanTech —
... have been making the rounds online is the Kinetic Road Plates installed in the supermarket's car park. When a vehicle passes over the plates, the downward push and rocking motions turn generators that produce electricity. The output which is expected to be around 30kWh is sent to the shop where it will power cash registers for check-out. Alison Austin of Sainsbury calls the technology "revolutionary" and claims they're the first to utilize it in their field. Not everyone's impressed - David MacKay of Guardian UK calls the kinetic plates eco-bling. ...
New 1% rule proposed for reporting energy-savings
Triple Pundit: People, Planet, Profit —
We have certifications for organic claims, guides for green marketing, why not impose a new rule of thumb for news articles about energy-saving products or projects.
David MacKay of The Guardian proposes a rule that a device or project can only be reported in the public arena if it leads to energy savings of at least 1%. He complains that currently, valuable newspaper space is being wasted by the latest “green” inventions, “creating a delusion of happy progress while distracting people from serious change.”
... ...
