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makower.typepad.com - 2/9/2009

Joel Makower: Two Steps Forward: Will Green Jobs Become the New Greenwash?

— makower.typepad.com — The Apollo Alliance's New Apollo Program proposes an investment of $500 billion over 10 years to create... 5 million green-collar jobs in a range of industries including renewable energy; energy efficiency; transit and transportation; and research, ... (more) Joel Makower: Two Steps Forward: Will Green Jobs Become ...

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Joel Makower

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makower.typepad.com - 2/8/2009

Joel Makower: Two Steps Forward: How Bad Is Greenwashing, Really?

— makower.typepad.com — Energy Help: A Primer for Smaller (and Bigger) Companies | Main | Greenwashing (cont.) and the Need... to Loosen Up How Bad Is Greenwashing, Really? Is greenwashing really as bad a problem as some are making it out to be? I've been thinking about this ... (more) Joel Makower: Two Steps Forward: How Bad Is ...

Environment

Joel Makower

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Will Green Jobs Become the New Greenwash?
NaturalPath Media - — Will Green Jobs Become the New Greenwash? Despite nearly limitless hope and hype around the green jobs movement from the mainstream media and Washington, D.C., we're still not 100 percent sure what a green job is, so how will we be able to bring them online quickly? Feed: Green Biz ...

Green Jobs Reality and Rhetoric
Greener Buildings — Green Jobs Reality and Rhetoric In an article entitled " Will Green Jobs Become the New Greenwash ?", Joel Makower asks the reader: "Could it be deemed a good thing that everyone is talking about green jobs, even though they don't necessarily know what that means? Or do we need standards and definitions that help us gauge how well we're really doing? " The semantic question is important to answer, though in no way essential for us to define a "green job." A number of forces are coming together to put under the microscope the true meaning of green jobs, and what potential -- economically, environmentally and socially -- they might hold. Redefining ...

Jumping into the Green Job Market
Ecoearth.info Blog — ... , which calls for an investment of $500 billion over 10 years to create five million green-collar jobs in renewable energy, energy efficiency, transit and transportation, and research, development and deployment of cutting-edge clean-energy technologies. In a recent blog , GreenBiz.com Executive Editor Joel Makower noted that job statistics in the broad new sector could become vulnerable to greenwashing even as positions appear to materialise. "We don't really know how to define a green job, let alone measure when one is created or "retained"," he wrote. Some question the ...