metropolismag.com - 3/24/2009
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What if, suddenly, the strongest product brand was No Product and the strongest consumer impulse was not buying? Last year there was ample evidence that the muscle consumers were flexing most was that of restraint. The inclination not to spend almost did in the entire U.S. auto industry. It ...
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Companies who make durable products could cheat the recession while saving the planet
No Impact Man —
... In an article in Metropolis Magazine, writer John Hockenberry suggests that, in the present economy, the only way to coax money out of consumers' wallets is to give us what we wanted all along: products that last and don't go obsolete or break down in a year. ...
Heirloom Design
Worldchanging: Bright Green —
... environment, a short lifespan would be useful so that the product can be replaced as soon as sustainable technology is available. At the other end of the spectrum, in some types of products -- like rapidly changing technology -- the idea of heirloom design can be taken to creative new heights. It could take the form of long-lasting hardware that accepts software upgrades: perhaps, for example, a permanent computer or cell phone case, with replaceable insides (more on this topic in John Hockenberry's terrific article for Metropolis magazine ). Taking that idea to its furthest ...
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Planet - Product Information
planetinc.com 12/3/2008 — 2X Ultra Laundry Detergent HE A highly concentrated detergent that does a powerful job yet is gentle on sensitive skin. Low-sudsing formula is ideal for both high efficiency (HE) and conventional washing machines. A little goes a long way one ...
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