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Obama Girl Swoons For Energy Savers
TreeHugger — Organized by Climate Culture, a social network focused on energy reduction, the competition has so far encouraged more than 4,000 people to reduce their carbon footprints by over 4 million pounds. Leading the pack so far is George Mason University, with almost 800 members, followed closely by the University of Maryland College Park. (But where are the old green heavyweights ...

'Obama Girl' and the Selling of Clean Energy
Greener Buildings — 'Obama Girl' and the Selling of Clean Energy Brian Keane, who leads a nonprofit called Smart Power , wants to do for renewable energy what the “Got Milk?” campaign does for milk and what the “Fabric of Our Lives” campaign does for cotton -- he wants to make wind and solar and hydropower and geothermal energy really cool, and get more people to buy them. Here’s one way he is going about it, with a little help from a friend: Pretty funny, no? Behind that commercial is some serious market research, and smart use of social media to spread the message. I met with Brian last week in D.C. learn more about what he and Smart Power are doing. (You will soon be ...

Cash Prizes Motivate Student Action on Energy Conservation
My Green Element — A new campaign designed to reach non-responsive “echo boomers” has struck a cord. The combination of popular sex appeal in the form of America’s favorite online video starlet, Obama Girl, with cash prizes and a call to alumni pride has succeeded where others have feared to tread. America’s Greenest Campus is a campaign targeting young adults, and is the first national competition among colleges to reduce the carbon footprints of their students, faculty, alumni and staff. Anyone with an “.edu” email address can sign up and join the campus network to reduce its carbon footprint. Climate Culture provides online ...